Is your business doing well? Could it be doing better?
What if you were told that by helping others you may be able to help yourself and your business? Most consumers are willing to switch from one similar brand to another if the other brand is associated with a good cause. Which one are you?
During this intriguing presentation, Judy Phillip and Tom Duffey of Your Cause Marketing Edge will explain how your for-profit business or non-profit organization will gain increased visibility by building a successful relationship between business and non-profit, and then including that relationship in your marketing plan.
Through various examples, Judy and Tom will identify the steps a business or non-profit needs to take to find the right business/non-profit relationship, create an action plan, and take it to the next level to create a win-win scenario for both entities. Businesses will receive greater awareness and increased brand image. Non-profits will build awareness for the cause and increase resources and support.
About the Speakers
Your Cause Marketing Edge is a consulting firm founded by Judy Phillip of Extra Edge and Tom Duffey of THD Business Advisors to provide advisory services to for-profit businesses and non-profit organizations with respect to building businesses with heart. Your Cause Marketing Edge helps businesses and non-profit organizations form strategic alliances to optimize the effectiveness of the relationships. Their goals are two-fold. First, the corporate goal is to help businesses learn how they can do well by doing good for others. Second, the not-for-profit goal is to help those organizations form relationships with corporate partners to provide resources, volunteers, services, funding, events, etc.
The cost for the Women In Business breakfast is $25 for Members and $35 for nonmembers. Add $5 if you pay at the door. Gentlemen, please feel free to join us!