The Naperville Beat is a weekly Internet radio podcast covering what is going on in Naperville area business, culture and society. We tell the stories of our friends, neighbors and community leaders. In this episode Nick Augustine and Zak Kates discuss the importance of frequent original content.
Topics covered on this show:
1) Static websites are no good and robots ignore them.
2) Linking is beneficial but alone is insufficient to compete.
3) Upgrading your existing website software.
4) Best practices in organic content marketing.