So you plunked down hard-earned money to build a new website a few years ago. You figured you were making an investment in your business’s marketing strategy. Now they’re saying your site is no longer being “supported” and you need a new one. Is someone trying to pull a fast one?
Unfortunately, technology today moves so fast you can barely see the blur. It is entirely possible – and more than probable – that if you have an older website it’s obsolete already regardless of how reputable your web designer was or how much money you spent.
Think about how much has changed in the way we listen to music in our cars. Eight track tapes were designed for automobiles, but you’d be hard-pressed to find a car that plays them now. In fact, cars that have cassette or even CD players look pretty old-fashioned in today’s digital world.
But what does it mean exactly if your website is no longer being supported? And what should you do about it?
What It Means to Your Website:
- No more fixes
- Help is hard to get
- Stuff stops working
- Hackers have a field day
What You Can Do:
- Nothing.
Your website won’t implode overnight. There are even enthusiast clubs that try to keep old versions of some platforms alive. Just realize that it’s a risk with the odds growing steadily against you.
- Upgrade.
- Build New.
Cellphones, televisions and other technologies become obsolete so it's no surprise that your website will as well. If it's that time for you, take your time, discuss your priorities and do a bit of shopping before making your decision.
